In a bath culture like Japan, being a towelmaker comes with high expectations. Most are based in Imabari, a shipbuilding town on southern Japan’s Shikoku island with a population of around 150,000. The central sea port, pure spring water and century-old artisan tradition have made it a cotton industry nerve centre. Competition is fierce.
Yet one manufacturer has captivated us from the beginning. Ikeuchi Organic, an Imabari true-blood since 1953, is more a zeitgeist than a company. Strict quality-control measures and an action-based ecological philosophy place them at the forefront of organic cotton innovation.
Ikeuchi’s stores in Japan are arranged with artistry and pride. Watching customers pick the fruits of Ikeuchi’s many labours must be the very definition of satisfaction for Chairman Keishi Ikeuchi. But this is just the endpoint of an inspired process. Without a tour of Ikeuchi’s processes, the end customer is like a theatre latecomer catching a spectacular finale without knowing the depth and meaning of the story.
In this article, we take a close look at what sets Ikeuchi’s bath and baby products apart.
Organic Cotton: The More The Better
- Conventional cotton can be chemically intensive
- Human and environmental impacts
- Organic systems offer an alternative
The problem with regular cotton
At the nucleus of Ikeuchi Organic’s product philosophy is a pervasive global issue. Conventional cotton agriculture can carry significant environmental and human costs. Although cotton occupies a relatively small share of agricultural land, conventional production can involve intensive pesticide and herbicide use.
Human impact
Where agricultural chemicals are heavily used, workers and surrounding communities can face direct exposure while residues may enter soil and waterways. The impacts vary by region and farming practice, but can include serious health and environmental risks. Monoculture can also reduce the resilience of local agricultural systems and economies.
Destruction of wildlife & habitat
Broad-spectrum pesticides and herbicides can also affect non-target species and the ecological chains that depend on them. Intensive fertiliser use brings another environmental concern: nitrous oxide, a particularly potent greenhouse gas.
GMO issues
Cotton is among the world’s major genetically modified crops. Debate around GM cotton extends across agronomic, economic, ecological, seed-ownership and ethical questions.
A choice
The good news is that we have a choice, and organic cotton offers a farming system governed by stricter restrictions on synthetic inputs and genetically modified seed.
But is every product labelled ‘organic cotton’ on equal standing? Truly sustainable organic cotton products require a top-down commitment — a philosophy — rather than a marketing tagline. A look at Ikeuchi Organic highlights the difference.
Organic Cotton, Held To A Higher Standard
- GOTS-certified organic cotton
- bioRe® supply programme
- OEKO-TEX testing for baby textiles
Organic cotton certification
Certified organic cotton represents a chain of agricultural and textile standards rather than a simple marketing descriptor. For bath and baby products, those standards give buyers a clearer picture of how the fibre was grown, processed and tested.
Organic cotton remains a small share of global cotton production. For Ikeuchi’s cotton to enter its certified supply chain, the crop and subsequent textile processes must satisfy agricultural, production and traceability requirements.

Organic cultivation
The cotton is grown under organic standards that restrict prohibited synthetic pesticides and herbicides and require an appropriate conversion period for farmland.
Non-GMO
Genetically modified cotton is excluded under the organic certification system used for the fibre.
Fair-trade framework
The bioRe® programme combines organic production with longer-term commercial relationships and social and economic initiatives in producer communities.
Strict cotton testing
It’s not about ticking boxes. Ikeuchi treats certification as a baseline, taking its products beyond already-strict organic cotton requirements.
Ikeuchi uses GOTS-certified organic cotton cultivated through the bioRe® Project of REMEI Switzerland. The programme applies documented organic and traceability requirements from cultivation onward. bioRe inspectors test samples to verify compliance with agricultural-chemical and GMO requirements.
Cotton that fails the required tests cannot be sold through the programme as certified organic cotton. That rigour protects the integrity of the certification chain from field to finished textile.
Certified for baby textiles
The Nissenken Quality Evaluation Center tests Ikeuchi’s finished products, and Ikeuchi states that its baby textiles achieve OEKO-TEX Standard 100 Product Class I, the class intended for products used by babies and young children. The certification applies limits to a wide range of regulated and potentially harmful substances.
Ikeuchi Organic baby products are tested against criteria covering areas including:
- restricted and potentially harmful chemical substances
- certain prohibited or carcinogenic colourants
- extractable heavy metals
- pesticide residues
- additional substances restricted under OEKO-TEX criteria
Sustainable Innovation: Cotton + Bamboo
- Bamboo-rayon pile + organic cotton base
- Light, quick-drying construction
- Smooth herringbone weave
Bamboo as a textile fibre
Bamboo is a fast-growing and versatile resource. Its environmental profile depends on how it is cultivated and processed, but its rapid regrowth is one reason it has attracted interest as a textile fibre.
What is a bamboo towel?
The bamboo becomes a silky thread via a viscose process, producing what is known as bamboo rayon. Ikeuchi weaves this into an organic cotton base, combining the smooth pile with a cotton structure that helps the towel retain its shape through repeated use.
Bamboo vs cotton towels: Which to choose?
It’s a matter of preference. Organic cotton suits those who prefer a thicker, more traditional towel feel. For those who like thin, light and quick-drying towels, Ikeuchi’s bamboo towels offer a different character. They are durable and cool to the touch, with an almost buffed, silken feel visible under certain lighting conditions.
High performance
While keeping clean aesthetics, Ikeuchi designs its organic bamboo bath towels for practical performance. The bamboo-rayon pile is highly absorbent and quick drying, while the thin construction and herringbone weave make the range particularly useful where a lighter towel is preferred.
Environmental Leadership
- Renewable-energy certificates
- Low-impact reactive dyes
- Water recycling in Saijo
Renewable energy
Ikeuchi says its operations are supplied through renewable electricity backed by Green Power Certificates, covering its manufacturing and store operations. The certificate system also supports renewable-energy generation in Japan.
Low-impact dyes
To achieve its signature colour palettes, Ikeuchi uses reactive dyes selected to meet stringent textile-safety requirements. The process is paired with wastewater treatment and recycling at its dyeing facility.
State-of-the-art water recycling
Cotton dyeing can take several hours and involves substantial water use, making effective recycling important to overall sustainability. Ikeuchi’s co-owned dyeing factory is located in Saijo, around 50 minutes south of its main factory. The facility is designed to recycle water and treat wastewater before it is returned to the environment.
The springs of Saijo
Saijo — also in Ehime Prefecture on Shikoku — is known as the ‘Water Capital of Japan’, famous for abundant groundwater fed by the Ishizuchi mountain range. This exceptionally clean water has long been an important resource for production in the region, including textile dyeing.
Last Line Of Defence
- Long-term producer relationships
- Community water projects
- Training and local livelihoods
Hanging by a thread
While many talk about inequality, fewer build structures intended to address it directly. REMEI of Switzerland and Ikeuchi Organic are among those attempting to make the cotton supply chain more responsible.
Their organic cotton is grown in Tanzania. Without specialised structures operating transparently, local producers can face the same commercial and environmental pressures found throughout the international cotton trade.
It starts with fair trade
Ikeuchi’s organic cotton is sourced through REMEI Switzerland’s bioRe® programme, which purchases from participating producers and maintains longer-term relationships with farming communities.
The programme is designed to give farmers greater stability through structured purchasing relationships while supporting organic agriculture and community development. That stability matters when drought, pests or other environmental events make individual harvests uncertain.
The mission of REMEI’s bioRe®
REMEI’s bioRe® programme combines organic cotton production with social, agricultural and economic measures. Its work includes:
- restricting prohibited synthetic pesticides and herbicides under the organic farming system;
- providing participating growers with a structured market for certified cotton;
- supporting agricultural and economic training;
- encouraging crop rotation and organic farming techniques;
- supporting community initiatives, including water infrastructure.
Sleepwalking for water
We take it for granted: just go to the kitchen and get a glass of water. In some rural farming communities, access can be far less immediate.
Streams can disappear during drought and the dry season, leaving families to travel significant distances for household water. The time required to collect water competes with farm work, education, rest and other basic needs.
Wells require money to build and maintain. A productive local economy is therefore closely connected to basic infrastructure — yet building that economy becomes harder when the infrastructure is missing in the first place.
Community wells
Ikeuchi has supported well-building projects in Tanzanian cotton-growing communities, directing part of its commercial relationship toward local infrastructure. It is one example of how the supply relationship can extend beyond simply purchasing fibre.
The power of choice
Consumer demand is only one part of a complex supply chain, but it matters. REMEI can purchase from growers when manufacturers place orders, and manufacturers can sustain those relationships when customers continue to support the products.
Choosing products tied to programmes such as bioRe® helps support the commercial chain behind participating cotton-growing communities.
Craft of the Past, Technology of the Future
- Precision weaving and CAD-led design
- Fine 60-count yarn in the S60
- Imabari five-second absorbency test
World leaders
Ikeuchi says it was the first towel producer in Japan to adopt CAD software, and the company has continued to invest in technology spanning design, weaving, dyeing and source tracing. Read our profile of Ikeuchi Organic and you’ll get a sense of how frequently the company has been an early adopter of new production methods.
Masters of their craft
To create towels with very specific textile characteristics, Ikeuchi invests significantly in the manufacturing process. Its craft has evolved alongside the technology.
The S60 bath towel range, for example, is one of Ikeuchi’s most technically refined constructions. It uses extremely fine 60-count yarn, of a fineness more commonly associated with dress shirts. Working with such delicate thread requires considerable textile control.
The S60 combines three of these fine threads. Each is yarn-dyed — the individual thread is coloured before the finished towel is woven — and the three threads are then brought together to create the smooth, substantial yarn from which the S60 is made.
The ‘5-second rule’ is real
The Imabari Towel Brand certification standard includes a simple but memorable absorbency test: a qualifying towel must begin sinking within five seconds of being placed on the surface of water. It is an elegant test of how quickly water can penetrate the textile rather than merely sitting on its surface.
Edible towels?
Ikeuchi has famously spoken of an ambition to create a towel pure enough to be edible by 2073, its 120th anniversary. It is an eccentric benchmark, but one that captures the company’s relentless pursuit of textile purity and environmental responsibility.
Ikeuchi Organic makes distinctive bath and baby products with unusual attention to materials, process and provenance, which is why we chose them for Atlas & Eden.
Ikeuchi Organic In Australia
We brought a limited selection of Ikeuchi Organic bath and baby products to Australia to complement our tea range. Remaining gift boxes, babywear and bath pieces are now available in our clearance sale while stocks last.

















